The four tools of product, price, place (distribution), and promotion are collectively referred to as the ________.

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18-01-2018
Business

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The four tools of product, price, place (distribution), and promotion are collectively referred to as the ________.

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W0lf93 W0lf93 · Answer 1 · 2018-01-30T23:48:06+01:00

W0lf93 W0lf93

30-01-2018

Answer: marketing mix.
Explanation:
Marketing mix is coined by Neil Borden in 1953. It is defined as the set of marketing tools that the firm blends to meet the desired marketing objectives in the target market. The marketing mix is about putting the right product in the right place, at the right time, and at the right price.

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